Channel 4 – Unchartered 4 Live Competition

Part of 8 TV spots that were created for the first ever live competition to promote a video game. The spots were broadcasted within consecutive ad-breaks during Gogglebox on Channel 4. More on Channel 4’s website: channel4.com/info/press/news/channel-4-and-playstation-partner-for-ground-breaking-live-twitter-ad

Creative Agency: The Outfit
Lead Creative: John-Paul Smith
Client: Sony Playstation / Channel 4
Sound Design and Mix: Nick Olsouzidis 
Post Production : Smoke and Mirrors